Selling Your Property? Make Sure You Have the Right Agent.
Choosing the right agent is one of the most important decisions you'll make. We research and compare agents, review their appraisals, review selling proposals, commission and marketing costs and challenge anything that doesn't stack up, supporting you from start to SOLD.
Free 15 minute call. No obligation. We learn your objectives and explain how we guide and support you from start to settlement at no cost.
What Is a Seller Advocate (Also Called a Vendor Advocate)?
A seller advocate helps you choose the right real estate agent before you sign anything. We research and compare local agents, check their appraisals against real sales evidence, and review their commission and marketing costs. You still choose and appoint the agent, and we stay in your corner until the property is sold.
Choosing the Wrong Agent Could Be an Expensive Mistake.
Not all real estate agents achieve the same results. Their experience, marketing strategies, negotiation skills and understanding of your local market can vary considerably.
Choosing an agent based on the highest appraisal, lowest commission or strongest sales pitch doesn't necessarily deliver the best outcome.
That's where BrokerMyAgent can help.
We help you compare the evidence, ask the right questions and make an informed decision before you appoint an agent.
Going Direct to Agents vs With BrokerMyAgent
Finding agents
Going direct: You find agents yourself, often from signboards, letterbox drops or referrals.
With BrokerMyAgent: We research and shortlist local agents using a structured 10-point assessment.
Checking appraisals
Going direct: You compare price estimates with little evidence to test them.
With BrokerMyAgent: We review each appraisal against relevant sales evidence.
Commission and marketing
Going direct: You compare proposals on your own.
With BrokerMyAgent: We review proposals, commission and marketing costs, and challenge anything that doesn't stack up.
Questions along the way
Going direct: You rely on the agent you've appointed.
With BrokerMyAgent: You have an experienced advocate to ask, through to settlement.
Cost to you
Going direct: No advocacy cost.
With BrokerMyAgent: No cost. The agent you choose pays our introduction fee.
What commission means on a $1 million home
On a $1,000,000 sale, every 0.5% of commission is $5,000, or $5,500 including GST. A difference of 1% is about $11,000. This is an illustration only, not a promise of savings; the right agent for your property matters more than the lowest rate.
Work out your own numbersExpert Support for One of Your Biggest Financial Decisions.
Find the Right Sales Agent
We research, compare and shortlist high-performing local agents based on their sales results, experience and suitability for your property.
Understand Your Property's Market Value
We coordinate and review property appraisals against relevant sales evidence, helping you set realistic expectations and question unsupported price estimates.
Keep Selling Costs in Check
We review agents' selling proposals, commission and marketing costs, and challenge anything that doesn't stack up.
Have Someone on Your Side
We provide objective advice, guidance and support throughout the selling process, helping you make informed decisions with confidence.
100% Free for Sellers
Our seller advocacy service costs you nothing, with no catches. We receive a standard introduction fee from the agent you ultimately select, explained upfront.
Servicing Every Australian Postcode
Capital city suburbs, coastal towns and regional pockets, we cover them all.
We Don't Just Recommend Agents. We Research Their Performance.
Choosing the right agent takes more than reading online reviews or comparing sales pitches.
BrokerMyAgent uses a structured 10-point agent assessment to evaluate relevant performance and suitability before developing a shortlist for your property.
Discover How We Select AgentsWhat the assessment covers
From Choosing an Agent to SOLD. We're With You.
Let's Talk
We learn about your property, circumstances, selling objectives and preferred timeframe.
Research & Shortlist
We assess and shortlist suitable, high-performing local agents.
Compare & Review
We coordinate appraisals, review selling proposals, commission and marketing costs, and challenge anything that doesn't stack up.
Select Your Agent
We help you make an informed decision. You remain in control of which agent you appoint.
Support Until SOLD
We provide ongoing advice and guidance throughout the selling process.
Want the detailed version? See our full 7-step process
Your Property. Your Decision. Our Expertise.
We work to protect your interests by helping you objectively compare your selling options. You choose the agent, and the selected agent pays our agreed referral fee.
Ben Price
Founder & Lead Seller Advocate (Vendor Advocate)
B.Bus (Real Estate and Development) · Registered Property Valuer (Reg no. 2433)
Real Sellers. Real Experiences.
The Nguyen family
Parramatta, NSW
- The challenge
- Quoted 3.5% commission by two local agencies.
- How we helped
- We shortlisted a high-performing local agent appointed at 1.6%.
- The result
- Sold for $1,420,000, above reserve in 21 days. Saved $26,980.
“We thought 3% was just what agents charged. BrokerMyAgent showed us otherwise.”
Helen M.
Chatswood, NSW
- The challenge
- Downsizing after 22 years, with an initial commission quote of 3.5%.
- How we helped
- We matched her with a best-fit agent appointed at 1.8%.
- The result
- Sold for $3,400,000 to the second inspection group. Saved $57,800.
“BrokerMyAgent felt like having a sharp friend who knows the industry.”
Marcus T.
Manly, NSW
- The challenge
- Quoted 3.5% commission and wanted a strong result without overpaying.
- How we helped
- We shortlisted top performers, and the best-fit agent was appointed at 1.7%.
- The result
- Sold for $2,150,000 under the hammer. Saved $38,700.
“The savings paid for our move and then some.”
Results vary. Savings compare the commission first quoted to the rate agreed, on that sale price.
Choose Your Next Step
Start wherever you are. There's no wrong door.
Ready to appoint an agent soon
Book Your Free 15-Minute Call
A free 15 minute call about your property, your timing and your goals. We explain how we'd help and answer your questions. You decide afterwards.
Selling in the next 3 to 12 months
Get a Free Selling Plan
Tell us about your property in two short steps and we'll help you understand the steps ahead.
Request a Selling PlanJust researching
Read the Free Seller Playbook
Seven stages and 48 tasks between thinking of selling and sold, at your own pace.
Get Free Seller PlaybookNo obligation. No agent receives your contact details from us until you choose the agent you'd like to list with, unless you ask us to share them sooner.
Questions Sellers Commonly Ask
What does a seller advocate (or vendor advocate) do? Is the service really free? How do we choose which agents to recommend? Every answer, in plain English, is on our FAQ page.
Read the FAQsBefore You Choose Your Agent, Speak With Us.
Selling your property is an important financial decision. Get experienced, objective guidance before committing to a sales agent.
100% free for homeowners. Agents pay us a standard introduction fee out of their own budget, never your pocket.