We're the broker (Advocate) that works for you. We help you compare vetted local agents and written selling proposals, with objective guidance through to settlement.
Our 7-Step Process
How we get you to the best-fit Seller Agent, and stay with you until SOLD.
Quick, guided, and 100% in your control at every step.
- Step 1 of 70115 Minutes
Tell us about your sale
Takes 15 minutes. No phone calls until you're ready.
It starts with our quick online Seller Discovery Questionnaire. You let us know about your property, your timing and what a great outcome looks like for you. It only takes 15min and gives us everything we need to put your interests first from day one, no pressure, no obligation.
At the end of the questionnaire, review the Service Agreement and confirm the next step with our team.
- Step 2 of 70210-point evaluation
We find and shortlist the right agents for you
Behind the scenes. You don't lift a finger.
Once you're ready to go, we run a 10-point evaluation across the sales agents working in and around your area. We look at recent results, days on market, price accuracy and how they treat their sellers, then narrow it down to 2-3 stand-out, high-performing agents most likely to get the best result for your property. That way you're only ever comparing genuinely strong options.
- Step 3 of 703Privacy protected
We coordinate the appraisals
Your details stay private until you choose.
We book the 2-3 shortlisted agents in to appraise your property and handle all the back-and-forth on your behalf, so your privacy is protected and the process stays stress-free. With 20+ years of property valuation experience behind us, we then sense-check each appraisal against real market data so you have a realistic, evidence-based price guide, not an inflated number designed to win your business.
- Step 4 of 704Written proposals
We get sharper proposals on the table
Everything in writing. No verbal promises.
We invite each Sales Agent to put their best foot forward with a written Sales Proposal upfront, including sales strategy and method of sale, marketing and advertising plan (traditional + digital), all costs, fees and charges, and sales commission, fixed and performance-based options. Everything is laid out clearly, so there are no surprises.
- ✓Sales strategy and method of sale
- ✓Marketing and advertising plan (traditional + digital)
- ✓All costs, fees and charges
- ✓Sales commission, fixed and performance-based options
- Step 5 of 705Compare written costs
We review the proposals and costs
Clear information before you decide.
We compare the proposed strategies, sales agent commission, marketing and other campaign costs. We help you understand what is included, question unnecessary spending and assess the options before appointing your agent.
- Step 6 of 706Objective, evidence-based advice
You choose your agent, fully informed
You're 100% in control. Zero obligation.
We book in a call with you and walk you through both finalised proposals side-by-side. We translate any real estate jargon, point out the trade-offs, and give you objective, evidence-based advice, so you can confidently pick the best-fit agent for you, your personal circumstances and objectives.
- Step 7 of 707All the way to settlement
We support you through settlement
Settlement day. More of your equity, in your pocket.
Choosing the agent isn't the end of our job, it's the start of the next chapter. We stay in weekly contact with your sales agent through to settlement, helping you assess buyer feedback, inspection numbers, marketing performance and questions for your agent. Your appointed sales agent conducts the negotiations. We remain your trusted, independent and unbiased adviser the whole way, simply book a time whenever you'd like to talk something through. And it's all at no cost to you: we're paid an introduction fee by the agent you ultimately select.
Free for sellers
Our role is simple: to protect your interests at every step of the sale, so your property sells for the highest possible price, on the best possible terms, with the least possible stress.
Ready to start your sale the smart way?
100% free for homeowners. Agents pay us a standard introduction fee out of their own budget, never your pocket. No pressure, no agent pressure tactic to get you to list with them.
What you get.
Our service is built around one goal: more money in your pocket, less stress in your week, at No cost to the Seller.
Agent Match & Save
Your best-fit agent and a clear campaign proposal, at no cost to the seller.
A vetted agent shortlist, written commission and marketing proposals, appraisal coordination and objective guidance. We review every proposal, commission and marketing cost, and challenge anything that doesn't stack up. Our service is completely free for homeowners.
- ✓10-point curated agent evaluation
- ✓Transparent marketing & commission quotes
- ✓You choose fixed or performance-based commission
- ✓Strategic cost audit, review proposed costs
- ✓Auction vs. private treaty analysis with real data
- ✓We coordinate appraisals so agents don't get your details
The highest-ROI conversation of your campaign
You're selling your biggest asset. The 15min it takes to talk to us is the highest-ROI conversation of the whole campaign.
Free for homeowners
Agents pay us a standard introduction fee out of their own budget, never your pocket.
We find agents for you, they don't pay to join
Sales agents don't register with us. We only reach out to high-performing agents once we know what you're looking for. No database of agents paying for leads like other comparison sites.
Understand the total selling cost
Compare sales agent commission and itemised marketing proposals. Savings depend on the available options and are not guaranteed.
Better agents, not cheaper ones
We help you assess local experience, appraisal evidence, communication and the proposed service, not just the commission percentage.
Ready to see what you'd save?
Run the numbers on your own sale in under a minute. No sign-up, no agent calls, just an honest look at what BrokerMyAgent powered by Price.Advocates could put back in your pocket.
Full transparency
How We Are Paid
BrokerMyAgent's seller advocacy service is free to property sellers, with no catches. Once you select your preferred real estate sales agent, that agent pays us a standard introduction fee out of their own budget. We disclose this arrangement upfront.
Free service for sellers
Our seller advocacy service costs you nothing, with no catches. Agents pay us a standard introduction fee out of their own budget, never your pocket.
Disclosed upfront
The fee is only payable by the agent you choose to appoint, and we tell you about it before you start, in plain English and in our Service Agreement.
Same fee, whoever you pick
The introduction fee is standard, so we have no reason to steer you towards one agent over another. Our shortlist is built on the 10-point assessment, not on what an agent pays.
You make the final call
You meet the shortlisted agents and you decide. You can ask us to include an agent you already know, and you are never obliged to appoint anyone.
Common questions about our fee
- Does your fee get added to my commission?
- No. The introduction fee is paid by the agent out of their own budget. It is never added to the commission you pay.
- What if I don't like any of the shortlisted agents?
- We run the analysis again and give you a new shortlist, as many times as it takes until you're satisfied with the recommended agents.
- When do agents get my contact details?
- Only once you've told us which agent you'd like to list with, or if you specifically ask us to share them sooner. Until then, no agent receives your details from us.
- Is there anything I pay later?
- No. Our seller advocacy service is free to you from start to finish, with no catches.
We are not financially independent of agents, and we don't pretend to be. That is exactly why the fee is standard, disclosed, and paid only by the agent you freely choose.