We're the broker (Advocate) that works for you. We shortlist the best performers in your suburb, negotiate a sharper commission, and stay in your corner until your home is sold.
Our 7-Step Process
How we get you to the best-fit Seller Agent - and stay with you until SOLD.
Quick, guided, and 100% in your control at every step.
- Step 1 of 70115 Minutes
Tell us about your sale
Takes 15 minutes. No phone calls until you're ready.
It starts with our quick online Seller Discovery Questionnaire. You let us know about your property, your timing and what a great outcome looks like for you. It only takes 15min and gives us everything we need to put your interests first from day one, no pressure, no obligation.
At the end of the questionnaire you will be prompted to book a call to meet your very own Seller Advocate, at a time that suits you.
- Step 2 of 70210-point evaluation
We find and shortlist the right agents for you
Behind the scenes. You don't lift a finger.
Once you're ready to go, we run a 10-point evaluation across the sales agents working in and around your area. We look at recent results, days on market, price accuracy and how they treat their sellers, then narrow it down to 2-3 stand-out, high-performing agents most likely to get the best result for your property. That way you're only ever comparing genuinely strong options.
- Step 3 of 703Privacy protected
We coordinate the appraisals
Your details stay private until you choose.
We book the 2-3 shortlisted agents in to appraise your property and handle all the back-and-forth on your behalf - so your privacy is protected and the process stays stress-free. With 20+ years of property valuation experience behind us, we then sense-check each appraisal against real market data so you have a realistic, evidence-based price guide - not an inflated number designed to win your business.
- Step 4 of 704Written proposals
We get sharper proposals on the table
Everything in writing. No verbal promises.
We invite each Sales Agent to put their best foot forward with a written Sales Proposal upfront, including sales strategy and method of sale, marketing and advertising plan (traditional + digital), all costs, fees and charges, and sales commission - fixed and performance-based options. Everything is laid out clearly, so there are no surprises.
- ✓Sales strategy and method of sale
- ✓Marketing and advertising plan (traditional + digital)
- ✓All costs, fees and charges
- ✓Sales commission - fixed and performance-based options
- Step 5 of 705Save $8k–$22k on avg.
We audit the costs and negotiate
Your secret weapon. We do the awkward haggling.
Now the real work begins. We do a deep-dive review of every proposal - comparing strategies, pressure-testing the marketing plan, cutting unnecessary fees and negotiating sharper commission and campaign costs on your behalf. No awkward haggling for you. The goal is simple: more of your sale price back in your pocket.
- Step 6 of 706100% independent advice
You choose your agent - fully informed
You're 100% in control. Zero obligation.
We book in a call with you and walk you through both finalised proposals side-by-side. We translate any real estate jargon, point out the trade-offs, and give you 100% independent advice - so you can confidently pick the best-fit agent for you, your personal circumstances and objectives.
- Step 7 of 707All the way to settlement
We stay in your corner until SOLD
Settlement day. More of your equity, in your pocket.
Choosing the agent isn't the end of our job - it's the start of the next chapter. We stay in weekly contact with your sales agent through to settlement, covering every part of the sale: buyer feedback, inspection numbers, marketing performance, price strategy, offers and negotiations. We remain your trusted, independent and unbiased adviser the whole way - simply book a time whenever you'd like to talk something through. And it's all at no cost to you: we're paid by the agent you ultimately select.
Free for sellers
Our role is simple: to protect your interests at every step of the sale - so your property sells for the highest possible price, on the best possible terms, with the least possible stress.
Ready to start your sale the smart way?
Free for sellers. No pressure, no agent pressure tactic to get you to list with them.
What you get.
Our service is built around one goal: more money in your pocket, less stress in your week - at No cost to the Seller.
Agent Match & Save
The right agent and a fully negotiated campaign - at No cost to the Seller.
Curated agent shortlist, transparent costing, a negotiated commission, strategic cost audit, strategy vetting and privacy coordination. Everything completely free for sellers.
- ✓10-point curated agent evaluation
- ✓Transparent marketing & commission quotes
- ✓You choose fixed or performance-based commission
- ✓Strategic cost audit - we cut fees you don't need
- ✓Auction vs. private treaty analysis with real data
- ✓We coordinate appraisals so agents don't get your details
The highest-ROI conversation of your campaign
You're selling your biggest asset. The 15min it takes to talk to us is the highest-ROI conversation of the whole campaign.
You only pay if you win
Our service is completely free for sellers. Our incentive is exactly the same as yours - sell well, sell smart.
We find agents for you - they don't pay to join
Sales agents don't register with us. We only reach out to high-performing agents once we know what you're looking for. No database of agents paying for leads like other comparison sites.
Sellers save $8k–$22k on average
On a typical Australian sale, the commission we negotiate plus the marketing we strip out adds up to more than five figures back in your pocket.
Better agents, not cheaper ones
We don't chase discount agents. We bring the top performers in your suburb to the table and negotiate them down - so service goes up, not down.
Ready to see what you'd save?
Run the numbers on your own sale in under a minute. No sign-up, no agent calls - just an honest look at what BrokerMyAgent powered by Price.Advocates could put back in your pocket.
