Our 10-point assessment
How We Identify the Right Agent for Your Property.
Online reviews and polished sales pitches only tell part of the story. Before we put any agent in front of you, we research how they actually perform, then narrow the field to two or three best-fit agents for your property and your goals.
The 10 things we assess
01
Recent sales volume
How many comparable homes the agent has sold recently in and around your area.
02
Average days on market
How long their listings typically take to sell. Long campaigns can cost you money and momentum.
03
Price accuracy
How closely their appraisals match final sale prices, so you can trust the figure they quote you.
04
Auction clearance rates
Where auctions suit your property, how often the agent's auctions actually result in a sale.
05
Customer reviews
What past sellers say about the agent, read in context rather than taken at face value.
06
Local market knowledge
Their understanding of your street, suburb, buyer pool and recent comparable sales.
07
Marketing quality
The standard of their photography, listings, campaigns and the value of the marketing spend they propose.
08
Communication style
How promptly and clearly they keep sellers informed throughout the campaign.
09
Negotiation track record
Evidence of how well the agent negotiates with buyers on behalf of the sellers they represent.
10
How they treat their sellers
Service standards, honesty and fit with your goals, circumstances and personality.
If there's a particular agent you'd like us to include, just say the word and we'll assess them too.
What a comparison looks like
Once proposals come in, we lay them side by side so you can see the trade-offs clearly. We review each selling proposal, commission and marketing costs, and challenge anything that doesn't stack up.
| Measure | Sample Agent A | Sample Agent B | Sample Agent C |
|---|---|---|---|
| Recent comparable sales | 18 | 11 | 24 |
| Average days on market | 26 | 19 | 41 |
| Appraisal vs sale price | Within 3% | Within 2% | Within 8% |
| Proposed commission | 2.0% | 2.2% | 1.8% |
| Proposed marketing budget | $4,500 | $3,800 | $6,900 |
| Communication (seller feedback) | Strong | Strong | Mixed |
The cheapest commission isn't always the best value. In this example, Agent C quotes the lowest rate but the slowest sales and least accurate appraisals, which could cost far more than the commission difference.
Full transparency
How We Are Paid
BrokerMyAgent's seller advocacy service is free to property sellers, with no catches. Once you select your preferred real estate sales agent, that agent pays us a standard introduction fee out of their own budget. We disclose this arrangement upfront.
Free service for sellers
Our seller advocacy service costs you nothing, with no catches. Agents pay us a standard introduction fee out of their own budget, never your pocket.
Disclosed upfront
The fee is only payable by the agent you choose to appoint, and we tell you about it before you start, in plain English and in our Service Agreement.
Same fee, whoever you pick
The introduction fee is standard, so we have no reason to steer you towards one agent over another. Our shortlist is built on the 10-point assessment, not on what an agent pays.
You make the final call
You meet the shortlisted agents and you decide. You can ask us to include an agent you already know, and you are never obliged to appoint anyone.
Common questions about our fee
- Does your fee get added to my commission?
- No. The introduction fee is paid by the agent out of their own budget. It is never added to the commission you pay.
- What if I don't like any of the shortlisted agents?
- We run the analysis again and give you a new shortlist, as many times as it takes until you're satisfied with the recommended agents.
- When do agents get my contact details?
- Only once you've told us which agent you'd like to list with, or if you specifically ask us to share them sooner. Until then, no agent receives your details from us.
- Is there anything I pay later?
- No. Our seller advocacy service is free to you from start to finish, with no catches.
We are not financially independent of agents, and we don't pretend to be. That is exactly why the fee is standard, disclosed, and paid only by the agent you freely choose.
Let Us Help You Find the Right Agent.
Book a free call and we'll start building your shortlist.
100% free for homeowners. Agents pay us a standard introduction fee out of their own budget, never your pocket.