About BrokerMyAgent
Experienced Property Professionals. On the Seller's Side.
BrokerMyAgent exists for one reason: to protect sellers' interests when they choose the agent who will sell what is often their biggest asset. Sellers shouldn't overpay just because that's what the local agent quoted, and they shouldn't have to navigate the process alone.
Once we understand your property and objectives, we help you compare vetted local sales agents, appraisals and written commission and marketing proposals. We review agents' selling proposals, commission and marketing costs, and challenge anything that doesn't stack up. You choose your agent, and that appointed agent manages the sale and negotiations.
Founder & Lead Seller Advocate (Vendor Advocate)
Ben Price
B.Bus (Real Estate and Development) · Registered Property Valuer (Reg no. 2433)
Ben founded BrokerMyAgent after decades inside the real estate industry, spanning valuations, acquisitions, property analysis and senior sales roles at one of Australia's largest agencies.
- Over 25 years of property industry experience.
- B.Bus (Real Estate and Development).
- Registered Property Valuer (Reg no. 2433).
- Senior sales experience with a major Australian agency.
- Australia-wide seller advocacy service.
Why the right agent matters
The agent you appoint shapes your price strategy, your marketing, how buyers are handled and how long your home sits on the market. A poor fit can cost far more than any difference in commission.
Why independent research helps
Most sellers meet whoever knocks first. We research agents' actual performance using our structured 10-point assessment, so your shortlist is based on evidence, not sales pitches. See how we select agents.
Full transparency
How We Are Paid
BrokerMyAgent's seller advocacy service is free to property sellers, with no catches. Once you select your preferred real estate sales agent, that agent pays us a standard introduction fee out of their own budget. We disclose this arrangement upfront.
Free service for sellers
Our seller advocacy service costs you nothing, with no catches. Agents pay us a standard introduction fee out of their own budget, never your pocket.
Disclosed upfront
The fee is only payable by the agent you choose to appoint, and we tell you about it before you start, in plain English and in our Service Agreement.
Same fee, whoever you pick
The introduction fee is standard, so we have no reason to steer you towards one agent over another. Our shortlist is built on the 10-point assessment, not on what an agent pays.
You make the final call
You meet the shortlisted agents and you decide. You can ask us to include an agent you already know, and you are never obliged to appoint anyone.
Common questions about our fee
- Does your fee get added to my commission?
- No. The introduction fee is paid by the agent out of their own budget. It is never added to the commission you pay.
- What if I don't like any of the shortlisted agents?
- We run the analysis again and give you a new shortlist, as many times as it takes until you're satisfied with the recommended agents.
- When do agents get my contact details?
- Only once you've told us which agent you'd like to list with, or if you specifically ask us to share them sooner. Until then, no agent receives your details from us.
- Is there anything I pay later?
- No. Our seller advocacy service is free to you from start to finish, with no catches.
We are not financially independent of agents, and we don't pretend to be. That is exactly why the fee is standard, disclosed, and paid only by the agent you freely choose.
Why we started
Built from the inside out.
BrokerMyAgent was born from decades spent deep inside the real estate industry: valuations, acquisitions, property analysis, and senior sales roles at one of Australia's largest agencies. Over that time, we saw the same patterns repeat: sellers walking into negotiations blind, trusting whoever knocked on their door first, and walking away with far less than they deserved.
The industry had become comfortable with outdated, self-serving practices. Agents quoting whatever the market would bear. Sellers with no independent benchmark, no advocate, and no real way to tell a sharp operator from a smooth talker. The result? Sellers paying more than they needed to, year after year mostly by people who simply didn't know they had a choice.
We knew there had to be a better way. A smarter way. Sellers deserved an experienced advisor, someone in their corner with the tools, resources and experience to help them make confident decisions. Someone who could shield them from the industry's traps and protect the tens of thousands of dollars they were risking on the table.
That belief became the foundation of BrokerMyAgent. We take the time to understand each client's circumstances, their goals, and even their personality. Then we identify, analyse and qualify not just the highest-performing agents in the market, but the ones who will genuinely connect with and fight for our client.
We look forward to helping you sell your property. Rest assured, we'll have your back every step of the way.
Ben Price
Founder & Lead Seller Advocate (Vendor Advocate)
Curious about the small figure in orange? Meet Ziggy, our mascot →
Talk to someone on your side.
100% free for homeowners. Agents pay us a standard introduction fee out of their own budget, never your pocket.