Seller AdvicePro tips for
Pro tips for
sellers
# of tips175
Practical advice on choosing your agent, preparing your home, comparing selling costs and understanding offers, from start to settlement.

01
39 tipsChoosing & Managing Your Agent
Choose your agent based on performance, not personality.
A likeable real estate agent isn't necessarily a high-performing one. Review verified sales data, days on market, sale-to-list price ratio and recent results in your suburb before signing an agency agreement. Performance metrics protect your final sale price.
Always compare at least 2 to 3 sales agents before deciding.
Interviewing multiple local real estate agents reveals different pricing opinions, marketing strategies and commission structures. Comparison gives you negotiation leverage and helps you appoint the agent most likely to maximise your sale price.
Overpriced appraisals can cost you money.
Some agents quote a high price to win your listing, then condition you down later. An inflated appraisal leads to stale listings, longer days on market and ultimately a lower final sale price than a correctly priced campaign.
A strong buyer database matters.
Agents with active, qualified buyer databases can introduce your property to ready buyers before it hits the market or during the first week. This drives early competition and stronger opening offers.
Off-market isn't always the best option.
Selling off-market limits buyer competition to whoever your agent personally knows. Without a public campaign you may never discover the buyer willing to pay a premium, often costing tens of thousands of dollars.
Set clear expectations with your sales agent early.
Agree upfront on communication frequency, reporting format, marketing budget, vendor advocate involvement and decision-making process. Clarity at the start prevents disputes and missed opportunities mid-campaign.
Review the commission structure carefully.
Look beyond the headline percentage. Check for tiered or incentive-based commission, marketing markups, bonus thresholds and conjunctional sale clauses. The structure influences how hard your agent will push for a higher price.
Marketing costs should be justified.
Every line item, portal upgrades, signboards, brochures, social media ads, should have a clear purpose tied to buyer reach. Ask for itemised quotes and avoid agents who bundle vague 'marketing packages'.
The cheapest sales agent can cost you the most.
A discount agent who saves you $5,000 in commission but undersells the property by $30,000 leaves you worse off. Focus on net proceeds in your pocket, not gross fees saved.
Clear communication is essential.
Your agent should provide proactive updates on enquiry numbers, inspection feedback, comparable sales and buyer pipeline. Silence during a campaign usually signals a lack of activity or poor management.
Negotiation starts before the first offer.
Every interaction, open home conversations, follow-up calls, marketing tone, sets the negotiation frame. A confident, well-prepared agent positions buyers to offer strongly before any paperwork appears.
Multiple offers should be managed strategically.
When several buyers are interested, your agent should create a controlled offer process (best and final, dutch auction or boardroom auction) rather than ad-hoc phone calls that leak information and lose tension.
Great sales agents create buyers.
Top-performing agents don't just wait for buyers to walk in. They actively call their database, follow up missed enquiries, match underbidders from recent auctions and generate competition that wouldn't otherwise exist.
Reviews matter-but results matter more.
Five-star Google and RateMyAgent reviews are useful, but settled sale results, average days on market and sale-to-list ratio in your suburb are the metrics that predict your outcome.
Ask how multiple offers will be handled.
Ask your agent to document a fair multiple-offer process before listing. Understand how offers will be presented, what information can be shared and how you will decide. Seek legal advice on any unclear requirements.
Ask what happens if the property doesn't sell.
Understand the agent's plan B: price strategy reset, marketing refresh, method change, withdrawal and relist timing. An agent without a contingency plan is one you don't want managing your biggest asset.
Make sure your sales agent works for you.
Your appointed sales agent acts for you in the sale, while also having legal obligations such as honest dealings and required disclosures. Ask for the reasoning behind recommendations and seek legal advice if you have concerns.
The best campaigns adapt quickly.
Markets shift week to week. Top agents review data every 7 days and adjust price, marketing or method when signals demand it, rather than waiting until the end of the campaign to act.
Don't extend a campaign without a strategy.
Extending an underperforming campaign without changing price, photography, copy or method usually produces the same result. Any extension needs a clear, written reason for why the next 2 weeks will be different.
Stay in control of the process.
You are the client and the decision-maker. Don't let agents pressure you into rushed decisions, undisclosed offers or 'sign now or lose it' negotiation tactics. Take the time you need to make informed choices.
Independent advice protects your outcome.
BrokerMyAgent helps you compare vetted local agents, appraisals, proposals and selling costs. We provide independent advice, guidance and support from start to settlement. Your appointed sales agent manages buyer enquiries and sale negotiations.
Expert guidance can help you review selling costs.
Compare commission, advertising and other proposed costs in writing. Independent support can help you question unnecessary spending, but savings depend on the proposals and your circumstances.
Know your suburb's average days on market before listing.
Suburb-level days-on-market data sets realistic expectations and helps you spot when your campaign is underperforming. CoreLogic, realestate.com.au and Domain all publish this benchmark.
The agent's online listing quality reflects their attention to detail.
Review the agent's existing listings: photography, headline copy, floor plans and 3D tours. Sloppy listings now will become sloppy listings for your home, choose an agent whose presentation you'd be proud of.
Local agent knowledge beats franchise brand recognition.
Buyers don't pay more because of an agent's logo. They pay more because the agent understands the suburb's pricing nuances, school catchments, recent sales and active buyer base.
Ask for the agent's recent sales in your specific suburb.
An agent who has sold 12 homes in your suburb this year has live buyer data and pricing experience an outsider can't replicate. Verify via realestate.com.au sold listings.
A written marketing plan should detail every channel.
Portals, social media, signboards, brochures, email database, video, photography and styling should each be listed with cost and purpose. A vague 'package' is a red flag.
Clarify what happens if the agent underperforms.
Negotiate exit clauses, performance review milestones and the ability to release the listing if the agent isn't delivering. Without exit terms you can be locked into a failing campaign.
Don't sign exclusive agency agreements without an expiry clause.
Confirm the agency agreement duration, renewal process, notice requirements and termination rights with your legal adviser. Do not assume an expiry date alone releases you from every obligation.
Your agent should preview the property before every open.
Arriving 15 to 20 minutes early to open blinds, turn on lights, freshen flowers and adjust temperature shows professionalism, and small touches measurably influence buyer perception.
Serious buyers return for second inspections.
Second inspections are the strongest indicator of genuine intent. Your agent should follow up every second-inspection buyer within 24 hours to convert interest into a written offer.
Ask who will actually sell your property.
The agent presenting the appraisal isn't always the person conducting inspections or negotiating with buyers. Confirm who will manage your sale day to day and which tasks the appointed sales agent will handle personally.
Check how many properties your agent is managing.
A busy agent can be successful, but too many listings may affect the attention your property receives. Ask how they manage their workload and who will be available when buyers make enquiries.
Ask agents about properties they couldn't sell.
Every agent has campaigns that don't go to plan. Understanding why a property failed to sell, and what the agent learned, can tell you more than another success story.
Check whether your agent specialises in your property type.
Selling a luxury home, townhouse, acreage property or investment unit can require different skills. Look for an agent with recent experience selling properties that appeal to a similar buyer group.
Ask how your agent handles difficult negotiations.
A strong agent should explain how they manage low offers, demanding buyers, competing contracts and last-minute requests. Their response can reveal whether they have a clear strategy or simply react as problems arise.
Understand the difference between an appraisal and a valuation.
An agent's market appraisal estimates what buyers may pay. A formal valuation is prepared by a qualified valuer for a defined purpose. Knowing the difference helps you assess the evidence behind each figure.
Check an agent's licence before handing over your property.
Real estate licensing and registration requirements vary across Australia. Check the relevant state or territory register and confirm you're dealing with someone authorised to perform the work.
Find out what happens if your agent goes on leave.
Your property campaign shouldn't lose momentum because your appointed sales agent is unavailable. Confirm who will manage inspections, negotiations and buyer follow-ups during any absence.
02
37 tipsPricing & Strategy
The right pricing strategy creates competition.
Pricing slightly below recent comparable sales attracts more buyer enquiry, more inspections and competing offers. Buyer competition, not a high asking price, is what pushes the final sale price upward.
First impressions matter at inspections.
A tidy entry, clean facade and clear access help buyers assess the home from arrival. View the approach as a buyer would and address visible maintenance issues.
Use comparable sales, not opinions.
Recent settled sales of similar properties in your suburb are the only reliable pricing benchmark. Anchor your expectations to data, not what neighbours, family or social media commentary suggest your home is worth.
Days on market matters.
The longer a property sits unsold, the more buyers assume something is wrong with it. Stale listings attract lowball offers. A well-priced, well-marketed campaign should generate strong interest within the first 2 to 3 weeks.
Match the method of sale to the market.
Auction, private treaty, expressions of interest and off-market each suit different conditions. In hot markets, auctions create urgency; in slower markets, private treaty with a clear price often performs better.
The first 2 to 3 weeks are critical.
New listings receive the highest buyer attention in their opening fortnight. If your campaign isn't generating inspections and offers in this window, the strategy, usually price or marketing, needs to be reviewed quickly.
Buyer competition drives price.
Multiple buyers competing for the same home is the single biggest driver of premium sale prices. Every decision, pricing, marketing, timing, should be designed to maximise the number of qualified buyers in the room.
Low enquiry usually means something is wrong.
If your portal views and enquiry numbers are below similar listings, the issue is almost always price, photography or the headline copy. Diagnose and adjust within the first 7 to 10 days.
Small repairs can add big value.
Dripping taps, cracked tiles, sticking doors and chipped paint signal a poorly maintained home and invite price reductions. A few hundred dollars in handyman work often returns thousands at sale.
Don't let emotion drive decisions.
Sentimental attachment to your home often inflates price expectations and slows negotiation. A vendor advocate or independent property advisor can keep you grounded in market data instead of memories.
Understand the buyer's position, not just their offer.
Finance pre-approval, deposit size, settlement flexibility and chain dependency all affect risk. A slightly lower offer from an unconditional cash buyer can be worth more than a higher offer subject to finance and sale.
Terms can be just as important as price.
Settlement length, deposit amount, finance clauses, inclusions and rent-back arrangements all carry real dollar value. Negotiate the contract holistically, not just the headline price.
Know your walk-away price before going to market.
Decide your minimum acceptable price (your reserve) before emotion enters the campaign. A clear walk-away figure prevents you from accepting a soft offer in a moment of fatigue or doubt.
Don't chase the market.
Dropping the price by $5,000 increments while the market falls leaves you constantly one step behind. A single decisive price reset positions you ahead of buyer expectations and triggers fresh enquiry.
Use first-week interest as a review signal.
Review enquiries, inspections and buyer feedback against similar local campaigns. Early activity can guide your next questions, but it does not predict or guarantee the final sale price.
Strategic price adjustments can unlock buyers.
A well-timed price guide reduction, crossing a key buyer search bracket (e.g. $1.25m to $1.19m), can dramatically expand your buyer pool and trigger competing offers within days.
Keep focused on the end result.
The goal is net proceeds in your bank account, not winning every small negotiation point. Stay focused on the bigger picture: a successful, on-time sale at the strongest achievable price.
A considered campaign strategy matters.
Pricing, preparation, marketing and buyer follow-up should work together. Ask the agent to explain the strategy and review points. No campaign approach guarantees a price increase.
Fix the obvious defects buyers will notice first.
Cracked tiles, water stains, broken fly screens and dated handles trigger buyer concerns about deeper hidden issues. Repairing the visible defects protects your perceived condition and asking price.
Counter-offers should be strategic, not emotional.
Each counter-offer signals your priorities. Move in measured increments, reference comparable sales and avoid round-number knee-jerk responses that telegraph your real walk-away price.
Have your solicitor review contracts before signing.
A conveyancer or property solicitor should review every contract before you sign. Special conditions, finance clauses and inclusion lists can shift tens of thousands of dollars in your favour, or against you.
Price reductions should be decisive, not gradual.
Small, frequent price drops signal desperation and condition buyers to wait for the next reduction. One meaningful reduction that crosses a portal search bracket is far more effective.
Monitor competing listings in your area closely.
Track new listings, price changes, withdrawals and sales in your suburb weekly. Knowing what buyers can choose instead of your property informs sharper pricing and marketing decisions.
Auction clearance rates indicate market strength.
Check the date, location, sample size and reporting method behind an auction clearance rate. Preliminary results may change. Use it alongside comparable local sales rather than fixed national cutoffs.
Winter can be a less competitive time to sell.
Fewer listings in June to August means less competition for buyer attention. Motivated winter buyers (relocations, settlements, school enrolment) often pay strong prices for the limited stock.
Spring listings face more competition, plan accordingly.
Spring traditionally brings the highest number of new listings. To stand out, presentation, photography and pricing strategy must be sharper than the surrounding stock.
Rental yield data attracts investor buyers.
Including current or projected rental yield and recent comparable rents in your marketing brings investor buyers into the campaign, expanding competition beyond owner-occupiers.
Pre-approval letters from buyers strengthen their position.
A buyer with finance pre-approval is far lower risk than one still shopping for a loan. Always weigh pre-approval status when comparing offers, not just the headline price.
Don't take low-ball offers personally, they're a starting point.
A low first offer is usually a negotiation tactic, not an insult. Respond professionally with a firm counter backed by comparable sales data, many sales begin with a soft opening offer.
Consider vendor bidding at auction to protect your reserve.
Vendor bidding rules and disclosure requirements vary by jurisdiction. Ask your auctioneer and legal adviser whether it is permitted for your sale and what restrictions apply. Do not arrange undisclosed or unlawful bids.
Post-auction negotiations require patience and discipline.
Before auction, ask what happens if your property passes in. Clarify any bidder rights under local rules, who will contact interested buyers and how offers will be assessed. Your sales agent conducts negotiations.
Final inspections protect both buyer and seller.
The buyer's pre-settlement inspection confirms the property is in the agreed condition with all inclusions present. Vendors should leave the home clean, with appliances working and inclusions intact.
Deep clean every surface before photography day.
Skirting boards, light switches, range hoods, oven glass, shower screens and window tracks all show up in high-resolution real estate photography. A professional bond-style clean costs a few hundred dollars and noticeably lifts the perceived condition of the home.
Touch up scuffed walls, skirting and door frames.
Marks, scuffs and chipped paint along high-traffic walls, corners and skirting boards signal a tired home. A pot of matching paint and a few hours of touch-ups protects the perceived condition far more than buyers realise.
Don't use your outstanding mortgage to set your asking price.
The amount you owe the bank doesn't determine what buyers will pay. Build your pricing strategy around comparable sales and current demand, then calculate what the result means for your finances.
Online property estimates are a starting point, not a selling strategy.
Automated estimates can be useful for early research, but may miss renovations, condition, views, layout and unusual features. Use them alongside comparable sales and professional advice.
Understand the difference between asking price and market value.
An asking price is a marketing decision. Market value reflects what informed buyers may reasonably pay under current conditions. The two figures aren't necessarily the same.
03
18 tipsPreparing & Presenting Your Home
Style thoughtfully without overspending.
Start with decluttering, lighting and a consistent presentation. Obtain styling quotes and ask which changes suit your likely buyers. There is no guaranteed return on styling expenditure.
Street appeal matters.
Mow the lawn, prune hedges, pressure-wash paths, paint the front door and add fresh mulch. Kerb appeal is the first photo buyers see online and the first impression at every inspection.
Don't overcapitalise on renovations before selling.
Full kitchen or bathroom renovations rarely return their cost in a pre-sale window. Cosmetic refreshes, paint, hardware, lighting, styling, typically deliver a much better return on investment.
A well-maintained garden signals a well-maintained home.
Buyers assume the care shown outdoors reflects the care taken inside. Tidy lawns, fresh mulch, edged garden beds and clean outdoor entertaining areas materially lift perceived value.
Pet odours and stains are deal-killers, address them early.
Many buyers are highly sensitive to pet smells, hair and stained carpets. Professional carpet cleaning, deodorising and rehoming pets during inspections protects the buyer pool and offer levels.
Disclose known issues early, honesty builds trust.
Hidden defects discovered after exchange can trigger contract rescission, damages claims and reputational damage. Upfront disclosure protects you legally and accelerates the path to settlement.
Council rates should be pro-rated at settlement.
Council rates, land tax and water service charges are typically apportioned between buyer and seller at settlement. Your conveyancer handles this, confirm calculations on the settlement statement.
Key handover procedures should be agreed in advance.
Agree in writing how and when keys, garage remotes, alarm codes and pool fence certificates transfer to the buyer at settlement. Clear handover avoids last-minute disputes.
Re-grout and re-silicone tired wet areas.
Discoloured grout and mouldy silicone around showers, baths and splashbacks make bathrooms and kitchens look older than they are. A weekend of re-grouting and fresh silicone is one of the highest ROI presentation jobs you can do before listing.
Refresh tired cabinetry with new handles and hinges.
Swapping dated kitchen and bathroom handles for modern matte black, brushed nickel or brass hardware instantly modernises cabinetry without a full renovation. It's a sub-$500 upgrade that lifts every inspection and photo.
Set the dining and outdoor tables before each open.
A styled dining table with plates, glassware and a centrepiece, and an outdoor table set for entertaining, helps buyers picture themselves living and hosting in the home. Small lifestyle cues consistently lift emotional engagement.
Plant fresh seasonal colour at the front entry.
A few pots of seasonal colour either side of the front door create a warm, welcoming first impression for both online photos and in-person inspections. Buyers form their opinion within seconds of arriving, make those seconds count.
Repaint the front door in a fresh, on-trend colour.
The front door is the hero of every facade shot and the literal entry point to every inspection. A fresh coat of paint in a deep charcoal, soft black, sage or warm white instantly modernises the home from the street.
Replace dated light fittings throughout the home.
Old halogen downlights, dusty pendants and yellowing oyster lights age a home immediately. Swapping the most visible fittings for modern pendants, sleek downlights and statement entry lights is a high-impact, sub-$1,000 upgrade.
Add mirrors to small or dark rooms to amplify light.
Position a mirror to reflect light and improve the sense of space without obscuring access. Secure it safely and check how the room looks in photographs. A mirror does not change the amount of daylight entering the room.
Do a final 'buyer walk-through' the morning of each open.
Walk through the home as a buyer would, front gate, entry, living, kitchen, bedrooms, bathrooms, outdoors. Fix anything that catches your eye: a crooked cushion, a smudged mirror, a stray cable. Final-minute polish is what separates good campaigns from great ones.
Check that every room has a clear purpose.
A spare bedroom used for storage may be difficult for buyers to visualise. Present each space in a way that makes its function and practical value easy to understand.
Plan your property preparation around your ideal selling date.
Painting, gardening, repairs, cleaning and styling can take longer than expected. Work backwards from your intended launch date so you aren't rushing important decisions.
04
21 tipsCommission, Fees & Marketing Spend
Professional photography is non-negotiable.
Good photographs help buyers inspect your listing online. Ask for accurate, well-lit images and a clear floor plan. Choose photography and video suited to the property rather than assuming every upgrade is necessary.
Commission is negotiable.
Real estate commission in Australia is not fixed by law. Sellers routinely negotiate base percentages and add performance incentives. A 0.5% reduction on a $1m sale puts $5,000 back in your pocket at settlement.
Weekly reporting matters.
Insist on a written weekly vendor report covering enquiry volume, inspection numbers, buyer feedback and recommended next steps. Documented reporting drives accountability and informed pricing decisions.
Listen to buyer feedback.
Buyer feedback is the most honest pricing signal you'll receive. If multiple buyers say the price is too high, the kitchen is dated or the layout doesn't work, that's the market speaking, not noise to dismiss.
Interest without offers often means pricing is off.
Strong inspection numbers but no written offers is a classic signal that buyers love the home but feel the asking price is unrealistic. A small, decisive price adjustment usually unlocks offers.
Clean, declutter, and depersonalise.
Decluttered, neutral homes photograph better and feel larger at inspections. Removing personal items helps buyers emotionally project themselves into the space, which directly supports stronger offers.
Transparency throughout the campaign is critical.
You should see every offer in writing, every piece of buyer feedback and every marketing report. Transparency prevents under-quoting, hidden offers and 'verbal' deals that disadvantage the vendor.
Consider neutral paint where a refresh is needed.
Clean, light-coloured walls can improve presentation in photographs and inspections. Compare painting costs with the condition of the home and likely buyer expectations before committing.
Good lighting makes every room feel bigger.
Replace dim bulbs with warm 2700K to 3000K LEDs, open all blinds before inspections and add lamps to dark corners. Bright, layered lighting photographs better and feels more spacious to buyers.
Open homes should feel welcoming, not staged.
Over-styled spaces can feel sterile or intimidating. Aim for a warm, lived-in feel: soft music, gentle aroma, natural light and comfortable temperature to encourage buyers to linger.
A property that smells fresh sells faster.
Avoid strong synthetic air fresheners. Aim for clean, neutral scents: freshly baked bread, brewed coffee, lemon or a mild diffuser. Smell is a powerful but often overlooked emotional trigger.
Feedback from opens should be documented and discussed.
Written buyer feedback after each open home is your most actionable pricing signal. Patterns across multiple buyers, too small, too dated, too expensive, should drive your next decision.
Wash every window inside and out before opens.
Clean windows let in dramatically more natural light, which makes rooms feel bigger and photographs brighter. Streaky or grimy glass is one of the first things buyers notice and immediately downgrades the perceived quality of the home.
Rearrange furniture to maximise the sense of space.
Oversized or poorly placed furniture makes rooms look smaller. Remove one or two pieces from each room, float furniture away from walls where possible, and create clear walkways to make spaces feel larger at inspection and on camera.
Clear kitchen and bathroom benchtops almost completely.
Visible benchtop space communicates a sense of room, storage and order. Pack away appliances, toiletries, dish racks and clutter so only one or two styled items remain, it instantly makes the kitchen and bathrooms feel larger and more premium.
Hide bins, washing baskets and pet bowls during inspections.
Bins, laundry hampers, litter trays and feeding stations are practical realities of daily life, but they break the aspirational feel buyers are paying for. Move them out of sight before every open home and photo shoot.
Stage at least one 'lifestyle moment' in the living area.
An open book on the armchair, a throw draped over the sofa, a coffee cup on the side table, these small vignettes help buyers emotionally project themselves into the home, which is the single biggest driver of stronger offers.
Re-mulch garden beds and edge the lawn cleanly.
Fresh dark mulch and crisply edged lawns make even modest gardens look professionally maintained. It's one of the cheapest, fastest pre-sale upgrades and consistently lifts the perceived value of the entire property.
Ask whether commission quotes include GST.
Check whether each sales agent's commission quote includes GST. Compare the total payable on the same expected selling price, rather than comparing percentages quoted on different tax bases.
Ask when your agent's commission becomes payable.
Commission entitlement and payment timing depend on the agency agreement and applicable law. Understand the relevant conditions before signing, particularly if a buyer fails to settle.
Ask who receives any rebates or discounts on advertising.
Marketing arrangements can involve supplier discounts or rebates. Ask for clarity about the actual costs and any benefits received by the agency so you understand what you're paying for.
05
13 tipsOffers & Negotiation
Timing your launch matters.
Launching during school holidays, long weekends or major sporting events often dilutes buyer attention. Aim for Tuesday or Wednesday listings with weekend opens to maximise first-week momentum.
Take time to assess an offer without leaving the buyer guessing.
Acknowledge offers promptly, then agree a reasonable decision timeframe with your agent. Use that time to compare evidence and contract terms, not to assume silence will produce a higher offer.
Settlement terms should suit your next move.
Align settlement with your next purchase, lease, or finance approval. A poorly timed settlement can leave you double-paying mortgages or scrambling for short-term accommodation.
Respond to offers quickly, momentum matters.
Delayed responses cool buyer enthusiasm and invite second-guessing. Even if you need time to consider, acknowledge the offer immediately and provide a clear timeline for your response.
Don't accept the first offer out of fear.
Assess an early offer against comparable sales, buyer interest, terms and your needs. It may be worth accepting or declining on its merits. Its arrival early in the campaign does not establish that a better offer will follow.
Rent-back arrangements can simplify your move.
Negotiating a 2 to 8 week rent-back from the buyer post-settlement gives you time to finalise your next property without rushing. It can also make your offer more attractive to investor buyers.
Strata levies and special levies must be disclosed.
For apartments, townhouses and units, ordinary and special strata levies must appear in the contract disclosure. Outstanding or upcoming special levies are a common renegotiation trigger.
Water usage charges need to be finalised before settlement.
Provide a recent water meter reading near settlement so usage charges are correctly apportioned. Disputes here are minor in dollar terms but commonly delay smooth settlement.
A cash offer doesn't always mean the buyer has money ready.
Buyers sometimes describe offers as cash when they simply mean no finance condition. Ask your agent to clarify the buyer's position and have your solicitor review the contract terms.
Understand what a subject-to-finance offer means.
Finance conditions can give buyers rights to terminate if finance isn't approved under the contract terms. Have your solicitor explain the wording, deadlines and risks before accepting.
Understand the difference between a conditional and unconditional contract.
An unconditional contract generally has fewer opportunities for the buyer to withdraw under contractual conditions. However, legal rights and obligations still apply, so seek advice before relying on that distinction.
Don't reveal your financial pressure unnecessarily.
Buyers may negotiate differently if they know you urgently need to sell. Be open with your agent about your circumstances while agreeing on what information should be shared with buyers.
Understand what happens if a buyer withdraws before settlement.
The consequences depend on the contract, the reason for withdrawal and applicable law. Speak with your solicitor promptly rather than assuming the deposit will automatically be forfeited.
06
8 tipsOpen Homes & Inspections
Remove personal photos so buyers can picture themselves living there.
Family photos, certificates and personal memorabilia anchor the home to you. Removing them helps buyers emotionally 'move in' during the inspection, a key driver of strong offers.
Provide clear information packs for buyers.
A buyer information pack, contract of sale, strata report, building inspection, recent rates, reduces friction and signals a serious, organised vendor. Informed buyers act faster and offer more confidently.
A building and pest inspection pre-listing avoids surprises.
A pre-listing building and pest report lets you address issues on your terms, instead of having a buyer use them as a renegotiation lever after offer acceptance.
Background music during opens creates atmosphere.
Subtle, low-volume instrumental or acoustic music helps buyers relax and linger longer at the inspection. The longer buyers stay, the more emotionally invested they become.
Tenanted properties require notice periods to tenants.
Notice periods for inspections and termination at sale vary by state and tenancy type. Mishandling notices delays the campaign and risks tribunal claims, engage a property manager or solicitor.
Make it easy for serious buyers to inspect your property.
Restrictive inspection times can reduce opportunities, particularly for buyers with work or family commitments. Balance convenience and privacy with reasonable access for qualified buyers.
Don't stay home during inspections unless necessary.
Buyers may feel uncomfortable discussing the property openly when the owner is present. Allow your agent to manage inspections so visitors can explore and ask questions freely.
Secure valuables and sensitive documents before every inspection.
Remove jewellery, medications, financial paperwork and personal identification from accessible areas. Your property may be open to unfamiliar visitors, even when an agent is supervising.
07
12 tipsMarketing & Presentation Online
Fresh flowers or plants add life to any space.
Fresh greenery on kitchen benches, dining tables and entryways adds warmth, colour and a sense of being lived-in. Inexpensive but consistently effective at lifting both photography and inspections.
Video tours attract out-of-area buyers.
High-quality video and virtual walk-throughs let interstate, expat and remote buyers shortlist your property without travel. They consistently broaden the buyer pool and lift competition.
Social media promotion extends your reach significantly.
Targeted Facebook and Instagram campaigns reach buyers who aren't actively searching real estate portals yet. Smart social marketing often surfaces the eventual buyer of your property.
School zones and local amenities should be highlighted.
Catchment zones for sought-after public schools, proximity to train stations, parks, cafes and shopping centres are key buyer search filters. Mention them prominently in copy and signage.
Security systems and smart home tech add appeal.
Alarms, smart locks, video doorbells, NBN connectivity and smart lighting are increasingly expected. They cost little to install and resonate with younger, tech-savvy buyer segments.
Storage space is a major selling point, showcase it.
Walk-in robes, linen cupboards, garage shelving and attic or under-stair storage are highly valued. Declutter to show storage at its best capacity in both photography and inspections.
Vacant possession adds value but costs holding costs.
Vacant homes typically photograph better and appeal to owner-occupiers (a larger buyer pool), but you'll absorb mortgage, rates and insurance during the campaign. Weigh the trade-off carefully.
Steam-clean carpets and polish hard floors before launch.
Fresh carpets and gleaming timber or tiled floors photograph beautifully and remove any lingering odours. Most buyers visually 'audit' the floor in every room, clean, well-maintained flooring strongly signals a well-cared-for home.
Replace mismatched bedding with crisp, hotel-style linen.
White or neutral, well-pressed bedding instantly elevates the look of every bedroom in photography and at inspections. It's an inexpensive swap that signals a calm, considered, well-presented home buyers want to move into.
Pressure-wash driveways, paths, decks and fences.
Years of grime, moss and weathering on hard surfaces make a home look neglected. A few hours with a pressure washer instantly restores driveways, pavers, decking and rendered walls, dramatically improving kerb appeal photography.
Service the pool, spa and outdoor equipment before listing.
Sparkling, balanced pool water, a clean spa cover and tidy outdoor equipment make alfresco areas photograph as a genuine lifestyle asset. Green or cloudy water is an immediate value-killer in the most photographed outdoor shots.
Check your online advertisement before it goes live.
Review the photographs, floor plan, property details and written description. Incorrect information can confuse buyers and may require urgent corrections after publication.
08
1 tipSale Method & Campaign Type
Understand cooling-off periods in your state.
Cooling-off rights, deadlines and auction-related exceptions differ between states and contract circumstances. Ask your solicitor or conveyancer which rules apply before signing or accepting an offer.
09
5 tipsGeneral Selling Wisdom
Energy efficiency features are increasingly important to buyers.
Solar panels, battery storage, double glazing, insulation upgrades and high NatHERS ratings are now genuine value drivers, especially for younger buyers concerned with energy costs and sustainability.
Know your reasons for selling before choosing a strategy.
A seller relocating for work may prioritise certainty and timing, while someone downsizing may have more flexibility. Your strategy should reflect your circumstances rather than a generic campaign.
Don't wait for the perfect market without considering the cost.
Delaying a sale may provide an opportunity for higher prices, but can also mean additional mortgage repayments and uncertainty. Consider the full financial and personal impact.
Be realistic about what makes your property unique.
A feature you love may not hold the same value for every buyer. Assess whether it provides a practical benefit or appeals to a relatively narrow audience.
Don't assume a rising market guarantees a successful sale.
Even in strong markets, poor presentation, unrealistic pricing or weak marketing can affect results. A considered strategy remains important regardless of broader conditions.
10
11 tipsFinance, Tax & Ownership
Bridging finance can ease the buy-before-sell dilemma.
Bridging loans let you secure your next home before settling the current one. Speak to a mortgage broker early, eligibility and interest cost vary significantly between lenders.
Stamp duty concessions vary by state, know yours.
First-home buyer, off-the-plan, pensioner and downsizer concessions differ across NSW, VIC, QLD and other states. Understanding buyer concessions helps target your marketing to eligible buyer segments.
Check how depreciation records affect your tax calculation.
Depreciation deductions and capital gains calculations are different matters. Capital works deductions may affect a property cost base. Give your accountant the relevant records rather than assuming depreciation reduces the taxable gain.
Investment property sales have different tax implications.
Unlike your main residence, investment property sales typically trigger CGT, GST consideration on new builds and complex apportionment rules. Get specialist tax advice before listing.
Superannuation contributions from sale proceeds may be beneficial.
Ask a licensed financial adviser whether contributing sale proceeds to super suits your goals, eligibility and cash needs. Contribution caps and tax treatment vary; a contribution is not automatically a tax saving.
Downsizer contributions can boost your super balance.
A downsizer contribution may be available if you meet the current eligibility rules. Check the ATO guidance and obtain qualified advice on age, ownership, timing and contribution limits before committing.
Understand the financial impact of selling a jointly owned property.
Joint ownership can involve different legal and tax considerations depending on the ownership structure. Confirm who must authorise the sale and how proceeds will be distributed.
Ask your lender about loan portability before selling.
Some lenders allow eligible borrowers to substitute one property as security for another. This may be useful when upgrading or downsizing, depending on your loan and circumstances.
Understand how selling affects your borrowing capacity.
Your ability to purchase another property depends on income, debts, available equity and lender policies. Obtain updated borrowing advice before committing to your next purchase.
Selling property through a trust or company requires additional planning.
Ownership through a trust or company can affect authority to sell, tax treatment and documentation. Speak with your accountant and solicitor before commencing the campaign.
Check whether your property sale affects government benefits.
Selling a home or investment property can affect means-tested payments or other entitlements. Obtain advice from the relevant agency or a qualified adviser before proceeding.
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9 tipsContracts, Legal & Settlement
Capital gains tax planning starts before you list.
Holding period, main residence exemption, partial CGT rules and timing of contract date all affect your tax outcome. Consult an accountant before signing an agency agreement, not after settlement.
Divorce or deceased estate sales need extra legal care.
Family Court orders, executor responsibilities, probate timing and beneficiary consent all affect the sale process. Engage a property solicitor experienced in these scenarios from day one.
Power of attorney arrangements must be in place if applicable.
If an owner cannot sign personally, ask your solicitor what authority and signing arrangements are valid for the transaction. Power of attorney requirements depend on the circumstances and jurisdiction; arrange any required documents early.
Off-the-plan purchases may have sunset clause implications.
If you're selling an off-the-plan property that hasn't settled, sunset clauses and developer consent rules can affect your ability to assign or on-sell. Review the original contract closely.
Confirm your insurance cover through settlement.
Ask your solicitor and insurer when risk and insurance responsibilities change under your contract and local law. Do not cancel existing cover until you understand the requirements and settlement position.
A smooth settlement starts with organised paperwork.
Ask your conveyancer and lender for a settlement checklist and deadlines. Prepare identification, title information, mortgage discharge and required documents early. Missing paperwork can delay settlement, but other causes also arise.
Don't assume verbal acceptance means your property is sold.
Property contracts have formal signing and other legal requirements. Ask your solicitor when an agreement becomes binding rather than relying on verbal discussions.
Make sure unapproved building work is properly addressed.
Extensions, decks and other improvements may require approvals. Investigate missing documentation early and obtain advice about disclosure obligations and potential buyer concerns.
Verify payment instructions before transferring settlement funds.
Property transactions can be targeted by payment-redirection scams. Independently confirm bank account details with your solicitor or conveyancer using a trusted telephone number.
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1 tipMindset & Independent Advice
Celebrate the result, selling a home is a major milestone.
Selling property in Australia is a significant financial and emotional event. Take time to acknowledge the achievement, then plan your next move with the same care, strategy and independent advice.
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