Seller Advice

Pro tips for
sellers

# of tips175

Practical advice on choosing your agent, preparing your home, comparing selling costs and understanding offers, from start to settlement.

01

Choosing & Managing Your Agent

39 tips
Choose your agent based on performance, not personality.
A likeable real estate agent isn't necessarily a high-performing one. Review verified sales data, days on market, sale-to-list price ratio and recent results in your suburb before signing an agency agreement. Performance metrics protect your final sale price.
02

Pricing & Strategy

37 tips
The right pricing strategy creates competition.
Pricing slightly below recent comparable sales attracts more buyer enquiry, more inspections and competing offers. Buyer competition, not a high asking price, is what pushes the final sale price upward.
03

Preparing & Presenting Your Home

18 tips
Style thoughtfully without overspending.
Start with decluttering, lighting and a consistent presentation. Obtain styling quotes and ask which changes suit your likely buyers. There is no guaranteed return on styling expenditure.
04

Commission, Fees & Marketing Spend

21 tips
Professional photography is non-negotiable.
Good photographs help buyers inspect your listing online. Ask for accurate, well-lit images and a clear floor plan. Choose photography and video suited to the property rather than assuming every upgrade is necessary.
05

Offers & Negotiation

13 tips
Timing your launch matters.
Launching during school holidays, long weekends or major sporting events often dilutes buyer attention. Aim for Tuesday or Wednesday listings with weekend opens to maximise first-week momentum.
06

Open Homes & Inspections

8 tips
Remove personal photos so buyers can picture themselves living there.
Family photos, certificates and personal memorabilia anchor the home to you. Removing them helps buyers emotionally 'move in' during the inspection, a key driver of strong offers.
07

Marketing & Presentation Online

12 tips
Fresh flowers or plants add life to any space.
Fresh greenery on kitchen benches, dining tables and entryways adds warmth, colour and a sense of being lived-in. Inexpensive but consistently effective at lifting both photography and inspections.
08

Sale Method & Campaign Type

1 tip
Understand cooling-off periods in your state.
Cooling-off rights, deadlines and auction-related exceptions differ between states and contract circumstances. Ask your solicitor or conveyancer which rules apply before signing or accepting an offer.
09

General Selling Wisdom

5 tips
Energy efficiency features are increasingly important to buyers.
Solar panels, battery storage, double glazing, insulation upgrades and high NatHERS ratings are now genuine value drivers, especially for younger buyers concerned with energy costs and sustainability.
10

Finance, Tax & Ownership

11 tips
Bridging finance can ease the buy-before-sell dilemma.
Bridging loans let you secure your next home before settling the current one. Speak to a mortgage broker early, eligibility and interest cost vary significantly between lenders.
11

Contracts, Legal & Settlement

9 tips
Capital gains tax planning starts before you list.
Holding period, main residence exemption, partial CGT rules and timing of contract date all affect your tax outcome. Consult an accountant before signing an agency agreement, not after settlement.
12

Mindset & Independent Advice

1 tip
Celebrate the result, selling a home is a major milestone.
Selling property in Australia is a significant financial and emotional event. Take time to acknowledge the achievement, then plan your next move with the same care, strategy and independent advice.

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